Ads interrupting (in the perspective of consumers, at least) inconsumers’ entire surfing experience, whether it be watching videos or browsing through the most popular content are now evident. Finding them irritating, some would just simply skip the ads or avoid click-baits. Worse, there are some who downloads ad blocker and this onset is sad news for digital content developers as these ads are they business.

To keep the brand on top,marketers constantly produce innovating digital ads for their target audience. US internet users block ads exceeding 50% among those who are ages 18 to 24 in just over a quarter.With the continuous ad blocking scenario, this challenging phase results to the struggle in monetizing content.

Having the freedom to use the internet means getting exposed with ads which is exhausting for users while publishers see it as a business opportunity.In order to solve this problem, the suggested effort to slow down this phenomenonare for publishers to make users pay for content that they consume.For example, readers must pay for every article that they read or the videos they watch, even with just a small amount as a sustainable business model invented decades ago.

In attempt to prevent ad blockers, publishers do a whack-a-mole strategy wherein if one ad happens to get blocked,there will be another script and auto-load and insert ads.Using the publishers’ own server as an ad server is another method that they use. What happens is the blockers are being tricked into thinking that an ad is not really an ad. While casual users may be tricked by this method,with a right click setting, advanced users can easily block such ad sections.

Thus, to survive this occurrence means producinggreat and valuable content that users love and in turn, something that can gain revenue from. Thismulti-faceted approach results to be successful in making the issuein blocking ads less difficult.